Творческий мастер-курс по Перформансу [Дара Денни]

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How to get the most out of this course
Creative Strategy Research

• Why is creative strategy research SO important?
• How to Conduct a Reputation Analysis

How to Mine Customer Testimonials

• Golden Nugget Reviews: The Secret Sauce to Creative
• How to Analyze Your Competitors' Creative THE RIGHT WAY
• How to Quickly Analyze Past Performance
• How to Present Your Creative Strategy Research to Your Team

Creative Formats That Convert

• How to Use This Section + Notion Guide
• The 10 Creative Formats to Test First
• 10 UGC Strategies That Convert
• 15 Creatives for Service Businesses, B2B, and Info Products

Consumer Psychology and Messaging That Converts

• Overview
• The 16 Human Desires
• Advertising Strategies That Scale
• Copywriting That Converts: Primary Text
• The Creative Strategist Toolkit
• The Tools I Use Everyday as a Creative Strategist

Motion: Creative Strategy Analytics w/ Evan Lee

• Intro to Motion
• Understanding the Basics: Features and Functionality within Motion
• How to Build Reports + Which Reports to Build
• Additional Reports That You Need in Your Toolkit
• How to Build an In-House UGC Team

Overview

• How to Write a UGC Brief that Results in Winning Creative
• How to Source UGC Creators
• How to Build an In-House UGC Team

The Creative Project Workflow

• An Overview of The Creative Process
• How I Use Trello as My Project Management Tool
• The Creative Roadmap: How to Track Your Creative Pipeline
• How to QA Your Creatives

How to Test Your Creatives

• Naming Conventions
• How to Make a Creative Testing Framework
• How to Test Creatives (TWO DIFFERENT METHODS)
• How to Analyze Creatives (Advanced)

Overview: My Creative Analytics Cheatsheet

• The Key Metrics You Need to Track
• The Reports You Need to Be Running Weekly, Monthly, Quarterly
• How to Lead a Creative Retro with Your Team

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